top of page
Shazeb Shaikh
Creative communication, communities and culture
Brand & Creative | Selected Projects
Leadership
Creative Leadership | Highlights
Brand Strategy
Brand Strategy
Strategising the trajectories of new brands and producing growth stories and pivotal shifts for existing brands. My experience also includes establishing my own projects and initiatives into internationally recognised culture brands.
The strategy of the cases below are available as presentations on request.
Jamm Pro | Coldcut & Ninja Tune | 2023
Stop Listening. Start Jamming!
The strategy for Jamm Pro is centred around music democracy and spreading the joy of making and mixing music to every individual through a powerful and accessible mobile app.
CulTROO (working title) | 2022
TROO cultural learning for young Indians abroad.
The brand strategy proposed a product shift from:
a library of Indian content made for pre-teens to:
a personalised and authentic cultural learning hub for Indian families living away from the motherland.
Homefy (working title) | 2022
Building homes without a builder.
The strategy for Homefy followed its disruptive concept and tech platform for building homes with a like-minded community, with full control and transparency, and at a fraction of its market price.
Ola Cabs | 2019
Upgrading Ola's brand design on digital.
The strategy encompassed communication and content design, imagery, and animation to refresh the brand on their digital and social fronts.
Mahindra Mutual Funds | 2016-18
Taking Mutual Funds to non-urban markets.
Mutual Funds or investing in the market is an urban concept but Mahindra Mutual Funds wanted to change this paradigm. The strategy focused on creating awareness and trust for which we used conversational methods such as regional voice search at the onset.
Star Plus | 2016-18
Nayi Soch | Nayi Baat
Partnered Star Plus in key brand, content and audience transformations on digital and social media including leading two brand refresh campaigns and the launch of key shows such as Ted Talks India.
Seshaasai | 2019
The Art of Smart.
The strategy for Seshaasai emerged from candid conversations with the reserved leadership of the 25-year-old multifaceted technology company that has made its way into the lives of billions of Indians without us knowing it.
Creative Direction
Creative Strategy & Direction
Partnering major brands and producing a body of creative work in the last 15 years with a focus on digital and tech. Through this period's rapidly transforming digital and media landscape, I have gained fundamental experience and expertise across media & entertainment, arts & culture, finance, and technology.
The cases below are available as presentations on request.
Click on the creatives below for links to more information.
Indigo Consulting | Mumbai & Bengaluru | 2019
Leading successful pitches for the Amazon and L'Oreal mothership brands in India.
Leading digital in an integrated pitch for Nerolac in collaboration with multiple network partners.
Leading a key brand project for Ola and Google.
Ted Talks India | Star Plus | 2018
Producing the digital campaign and its content to launch the first ever Ted Talks series to air on a television network anywhere in the world.
Nayi Soch | Star Plus | 2016
Leading the award-winning brand refresh campaign on digital to launch Star Plus' new identity and brand world.
The campaign created an iconic moment in sports history with the Indian cricket team playing an international match wearing their mothers' names on their jerseys.
Nayi Baat | Star Plus | 2018
Leading the digital launch of Star Plus' new positioning, packaging & series of shows to draw in a youth audience with their stories from around India.
& Daughters | Star Plus | 2017
Celebrating Women's Day with a powerful campaign that went viral on social media and featured one of the most shared videos on Facebook.
Star Movies Action Channel | 2013
Launching the channel for action movie lovers by breaking the frame with an action-packed digital experience.
Life of Pi | Star Movies | 2014
The international award-winning Life of 'I' campaign was created to promote the Indian TV premiere of Ang Lee's magnum opus. The campaign took viewers on a journey across digital & social media stitching together a unique film for every viewer.
The Unstoppable (unreleased) | 2012
A live daredevil human feat to demonstrate product truth for a new voice & data protocol.
A young parkour artist, Jason Harris, is attempting the death-defying task of conquering a 4-km route in Bombay - with a blindfold. He is guided by a remote navigator who will become Jason’s eyes over a live video call. If the call drops, so does Jason. Will he make it?
Innovation
Content & Media Innovation
In my career traversing the digital and social media revolution (2008 onwards), I have had the opportunity to work on several big-ticket projects that warranted the use of prime media properties such as YouTube mastheads, Twitter First View. My work in media innovations has been also inducted in the YouTube Hall of Fame.
Click on the creatives below for links to more information.
Ted Talks India | 2018
Google Search Innovation
Marketing the show title as a search prompt that led to a library of digital content within Google search.
The Voice | 2018
Phone Audition
Reaching talent remotely through an app using which audiences could record, edit and upload their auditions.
Kullfi | 2017
Click-2-Call
Inviting audiences to call a phone number and interact with the character and listen to her songs.
Kasautii Zindagii Kay | 2018
AR Experience
Inviting fans of the show in the real world to capture a memoir of their love as a shareable video moment.
Dance+ 2 | 2017
YouTube Vogon Banners
Delivering customised messages and a countdown to viewers in different cities on YouTube video ads.
Ishqbaaaz | 2016
Facebook 360 Video
Inviting fans into the home of their favourite characters through the first branded 360 video content on Facebook.
Mahabharat | 2017
Page Takeovers
Promoting the launch of Mahabharat with video takeovers across the Star Network, Yahoo, MSN.
Film Premieres | 2017
Breaking the Frame
Producing visually captivating social media content using dynamic forms and formats.
Taxes Acche Hain | 2016
Digital Launch
Launching Mahindra Mutual Funds with its first offering - a tax saving fund. The launch incited a polarising social conversation about taxes with a statement.
Mahindra Auto | 2021-22
Social Media Content
Planning, managing, curating and producing content for a cluster of Mahindra SUVs and associated brands.
Content Strategy
Films
OnePlus | 2017
Promise of 5
Writing and producing the brand film for OnePlus' customer care in India - the film shot across multiple cities in India was in the Top 10 most viewed videos on YouTube in June 2017.
Kullfi | 2018
Kullfi can sing about anything!
Producing a series of music videos with the lead character of the show - a young village girl born to be a singing star.
Khichdi | 2018
#CuckooKhandaan
Producing content to promote a new season of India's most popular comedy show on television.
Har Shaakh Par Ullu Baitha Hain | 2018
#KyaUlluBanaya
Producing content in multiple formats to go across social media platforms & also as on-air interventions to promote the political satire on Star Plus.
Web Ex
Web Experiences
Produced several websites and mobile apps since 2009 contributing to concept, information architecture, writing, design direction, testing, quality control and management.
bottom of page