Brand & Creative
Understanding businesses & needs for varying stages | Envisioning brand journeys and growth |
Storytelling across media, forms & formats | Creative practice design | Digital Innovation |
Adopting new technologies at the onset | Workplace culture strategy | Team and client management |
Brand, communication & content strategy | Creative direction | Creative production |
Copywriting | Editing | Authoring key pitches / presentations / proposals / case studies |
Integrated campaign design & management | Creating & managing social media ecosystems |
Live experience design & management (on/offline) | Content design, production & marketing |
Community creation and management | Interdisciplinary production | Documentation |
Communication, arts & culture, and creative communities have been my areas of play since my teenage years. More than a career, I've pursued these as a way of life and lifelong learning.
With many curiosities, and journeys that were created in their unlikely pursuits, I'm most comfortable with dealing with all kinds of ‘new’ - I love finding new ways through new ideas to explore uncharted territories where I can leave a meaningful mark behind.
Along the way, I have found people, stories & life experiences that I couldn't have imagined. Goodness has far outweighed the bad & I am grateful for all meaningful interactions with humans, animals & nature, and I naturally love paying it forward every day.
Yet, I'm not a hopeless romantic.
I'm a believer in creativity to manifest new ways of:
Thinking | Learning | Knowing | Responding | Resisting | Doing
Building synergistic relationships |
Finding interdisciplinary solutions for multifaceted problems |
Improving processes and flows |
Extending efficiency |
while constantly evolving with the times.
I believe all humans are creative but some haven't found an able mentor, a supporting voice, a way to express themselves or the tools to do so. But the void of creativity largely exists because of time at hand and other social inequities.
In the age of AI, rapid climate change and polarised media, sovereignty of thought and creativity will be exceedingly needed for every human to deal with the new world order and to stay relevant. Creative development needs to be induced in society as an intrinsic and extrinsic need in the 21st century through policy-making, education, & workplaces. Today, governments, boards of major corporations, enterprises or even some unicorns don't have creative leadership or a Chief Creative Officer in their CXO ranks. Promoting and propagating creativity equitably in society will be a big part of my endeavours, into the future.
Creativity, its philosophy and craft, makes me who I am,
drives what I do and how I do it.
Brand Experience




























Talks & Panels

Ladakh Arts
& Media Organisation
Ladakh, 2023

Kochi Biennale
Kochi, 2023

G5A
Mumbai, 2023

Pecha Kucha
Goa, 2022

Sunaparanta
Goa, 2023/22

ILEA Talks
Tenna, 2022

Ausstellungsraum Klingental
Basel, 2022

Villa Arson
Nice, 2020

EARS
Mumbai, 2018

Gujral Foundation
Delhi, 2017

Art Basel
Basel, 2015

Live Performers Meeting
Rome, 2015

Carnival of eCreativity
Shillong, 2015

WPP STREAM
Jaipur, 2014

Curators FabLab at Total Museum
Seoul, 2014

BMW Guggenheim Lab
Mumbai, 2014

Airtel THINK
Goa, 2012